Difference between Google Tag Manager and Google Analytics - English

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Google tag manager and  Google analytics | Google tag manager Vs Google analytics

google tag manager and google analytics

Google Analytics is the tracking tool, whereas Google Tag Manager is the intermediary between your website and the tracking service. Google Tag Manager provides data from your website to Google Analytics or other tools in the form of tags, while Google Analytics collects, saves, and analyses data

Both are Google products, and both are free. However, the deployment of Google Analytics is where the majority of the uncertainty exists. 


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