Why Google My Business Is Important For Your Local Business

Why Google my business is important for your local business

Google’s entire business model is based around

being unquestionably the single best search engine.

If you didn’t find what you were looking for quickly and easily,

every time you searched Google,

you might eventually try using a different search engine!

So everything Google does is for the searcher’s convenience.

If a potential customer is just looking for a phone number,

an address or opening hours for your business,

then there is no need for them to click through to your website

– those details are provided in your Google My Business listing,

right there in the search results.

Benefits of a Google My Business Listing.

If someone is searching for your business name,

then they are already aware of your business –

perhaps even a returning customer –

so your full Google My Business

listing will display in the search results.

You’ve probably seen these listings before,

to the right of the search results:

But what if someone is searching for

a more generic phrase?

Such as:

• best Thai restaurant

• mechanic near me

• pool shop open Sundays

Each one of these searches results in a

“three-pack” result above

the standard organic search results.

You’ve probably seen these three-packs before as well

– a map with three local businesses pinned onto the page.

MylearningCentre