Difference between Google Tag Manager and Google Analytics

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Difference between Google Tag Manager and Google Analytics

Why do marketers make the mistake of conflating Google Tag Manager and Google Analytics. To clarify, Google Analytics is the tracking tool, whereas Google Tag Manager is the intermediary between your website and the tracking service. Google Tag Manager provides data from your website to Google Analytics or other tools in the form of tags, while Google Analytics collects, saves, and analyses data. Both are Google products, and both are free.

 However, the deployment of Google Analytics is where the majority of the uncertainty exists. Although many marketers use Google tag manager to install Google analytics, you may also install Google analytics directly.






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